BRAND IDENTITY
BRAND STRATEGY
ILLUSTRATION
PACKAGING
MERCH DESIGN
lucky bunny
Lucky Bunny is a nonalcoholic seltzer brand inspired by the desert and its hardy inhabitants, created to celebrate life’s fleeting moments with bold flavors and crisp bubbles. Whimsical, maximalist packaging rooted in folk art brings playfulness and personality, while the supporting brand elements remain simple and rustic to preserve a grounding desert feel. Designed for any occasion—whether stepping into a party, facing a busy day, or winding down under the sun—Lucky Bunny offers an elevated, refreshing alternative that keeps you present, energized, and enjoying every moment, without feeling sluggish the next day.
Brief by Shillington