CORIA was created to bring warmth and humanity to the world of clinical skincare, a category often dominated by sterile and outdated packaging. The brand identity balances credibility and compassion, pairing soft colors with clean white space and a monospace typeface that nods to the science-backed nature of the product. Custom watercolor-inspired illustrations mimic the softness and layers of human skin, while the logo draws from product droplets and the five main skin layers merging together—symbolizing healthy, happy skin. The result is a skincare line that feels both professional and approachable, standing out on shelves while staying true to its mission of healing skin from within.